Expertise & Strategy

THE BLOG

Creating impact through image
AI in the Enterprise
Dave Eggers at OpenAI: “You're silencing an entire generation”

Dave Eggers at OpenAI: “You're silencing an entire generation”

September 10, 2026
Discovery
The White House extends its AI regulation to open-source models: what this means for small businesses in the Basque Country

The White House extends its AI regulation to open-source models: what this means for small businesses in the Basque Country

September 8, 2026
Discovery
AI in the Workplace: What 17 Million ChatGPT Messages Reveal (OpenAI Study)

AI in the Workplace: What 17 Million ChatGPT Messages Reveal (OpenAI Study)

September 3, 2026
Discovery
“The World Seems Ready”: What ChatGPT Work's 20 Million Users Mean for Small Businesses in the Basque Country

“The World Seems Ready”: What ChatGPT Work's 20 Million Users Mean for Small Businesses in the Basque Country

August 28, 2026
Discovery
GPT-5.6: the official guide to choosing the right model and automating without overpaying

GPT-5.6: the official guide to choosing the right model and automating without overpaying

August 14, 2026
AI in the Enterprise
AI Guardrails: The Cybersecurity Researcher Dilemma That Affects You Too

AI Guardrails: The Cybersecurity Researcher Dilemma That Affects You Too

August 14, 2026
Discovery
OpenAI: Its AI Went Rogue and Hacked Hugging Face

OpenAI: Its AI Went Rogue and Hacked Hugging Face

August 12, 2026
Discovery
ChatGPT and Gemini Cross a Billion Users: What the Adoption Race Means for Basque Country Small Businesses

ChatGPT and Gemini Cross a Billion Users: What the Adoption Race Means for Basque Country Small Businesses

August 12, 2026
Discovery
ChatGPT Small Business Program 2026: What Changes for Small and Medium-Sized Businesses

ChatGPT Small Business Program 2026: What Changes for Small and Medium-Sized Businesses

July 22, 2026
Discovery
Kimi K3 vs Qwen 3.8: the Chinese AI models taking on OpenAI

Kimi K3 vs Qwen 3.8: the Chinese AI models taking on OpenAI

July 21, 2026
AI in the Enterprise
5 mistakes 90% of companies make with AI (and how to avoid them)

5 mistakes 90% of companies make with AI (and how to avoid them)

June 11, 2026
AI Updates
Open Source vs Proprietary AI: Who Wins for Small and Medium Businesses?

Open Source vs Proprietary AI: Who Wins for Small and Medium Businesses?

June 8, 2026
AI Agents
I Automated My Agency With AI: Here's What Worked and What Blew Up

I Automated My Agency With AI: Here's What Worked and What Blew Up

June 4, 2026
Discovery
The Free AI Trap: What Nobody Tells You

The Free AI Trap: What Nobody Tells You

June 1, 2026
Discovery
Why 80% of French Small Businesses Still Aren't Using AI

Why 80% of French Small Businesses Still Aren't Using AI

May 28, 2026
Discovery
SEO vs GEO: What Is Really Changing for Your Search Visibility in 2026

SEO vs GEO: What Is Really Changing for Your Search Visibility in 2026

May 25, 2026
Artificial Intelligence
Publishing 2 AI Videos/Week Without Burnout

Publishing 2 AI Videos/Week Without Burnout

May 21, 2026
Local SEO
Checklist: Your First Local AI Campaign

Checklist: Your First Local AI Campaign

May 19, 2026
AI in the Enterprise
Will AI Replace Your Accountant? The Real Impact on Small Businesses

Will AI Replace Your Accountant? The Real Impact on Small Businesses

May 19, 2026
Automation
Local B2B Prospecting with AI: A Simple Sequence

Local B2B Prospecting with AI: A Simple Sequence

May 14, 2026
Discovery
Gemma 4: an AI that finally runs on your devices, not in the cloud

Gemma 4: an AI that finally runs on your devices, not in the cloud

May 12, 2026
E-commerce
Local E-commerce: AI Videos for Product Pages

Local E-commerce: AI Videos for Product Pages

May 12, 2026
Artificial Intelligence
Local Tourism: AI Video Storytelling

Local Tourism: AI Video Storytelling

May 7, 2026
Discovery
ChatGPT vs Claude in 2026: Should You Really Switch AI?

ChatGPT vs Claude in 2026: Should You Really Switch AI?

May 7, 2026
Discovery
Hermes vs OpenClaw: The Real Change for AI Professionals

Hermes vs OpenClaw: The Real Change for AI Professionals

May 5, 2026
Recruitment
Local Recruitment 2026: Attracting Talent with AI

Local Recruitment 2026: Attracting Talent with AI

May 5, 2026
AI in the Enterprise
AI Act: what small businesses in the Basque Country need to know before August 2026

AI Act: what small businesses in the Basque Country need to know before August 2026

April 30, 2026
AI Watch
Local AI vs Cloud: Should You Send Everything to Sam Altman?

Local AI vs Cloud: Should You Send Everything to Sam Altman?

April 30, 2026
Case Studies
Measuring Local AI Strategy ROI: 8 Metrics

Measuring Local AI Strategy ROI: 8 Metrics

April 30, 2026
Discovery
Gemma 4 and local models: what off-cloud AI means for small and mid-sized businesses

Gemma 4 and local models: what off-cloud AI means for small and mid-sized businesses

April 29, 2026
Artificial Intelligence
Coaches & Freelancers: Selling Without 'Push' via AI

Coaches & Freelancers: Selling Without 'Push' via AI

April 28, 2026
Case Studies
Artisans: 5 Examples of AI Videos That Sell

Artisans: 5 Examples of AI Videos That Sell

April 23, 2026
Strategy
30-Day Strategy: Launch Your AI Marketing

30-Day Strategy: Launch Your AI Marketing

April 21, 2026
Artificial Intelligence
Customer Reviews + AI: Turning Social Proof into Content

Customer Reviews + AI: Turning Social Proof into Content

April 16, 2026
Artificial Intelligence
AI & GDPR for SMBs: A Simple Actionable Checklist

AI & GDPR for SMBs: A Simple Actionable Checklist

April 14, 2026
Artificial Intelligence
Top 7 Local Ad Errors (and How AI Helps Fix Them)

Top 7 Local Ad Errors (and How AI Helps Fix Them)

April 9, 2026
Artificial Intelligence
Local Landing Page + AI: The Structure That Converts

Local Landing Page + AI: The Structure That Converts

April 7, 2026
Artificial Intelligence
AI & Customer Relations: Fast Response, Human Feel

AI & Customer Relations: Fast Response, Human Feel

April 2, 2026
Local SEO
Local Ads Without Budget: 5 Organic Levers + AI

Local Ads Without Budget: 5 Organic Levers + AI

March 31, 2026
Artificial Intelligence
1 Content, 6 Formats: AI Methods to Repurpose

1 Content, 6 Formats: AI Methods to Repurpose

March 26, 2026
Strategy
Writing an Effective AI Brief in 15 Minutes

Writing an Effective AI Brief in 15 Minutes

March 24, 2026
Artificial Intelligence
AI vs. Classic Agency: Cost, Delay, and Quality

AI vs. Classic Agency: Cost, Delay, and Quality

March 19, 2026
Artificial Intelligence
FAQ: Will AI Replace My Marketing Team?

FAQ: Will AI Replace My Marketing Team?

March 17, 2026
Video
AI Video 2026: What's Now Accessible to SMBs

AI Video 2026: What's Now Accessible to SMBs

March 12, 2026
Artificial Intelligence
OpenAI Acquires Promptfoo: Native Agent Security

OpenAI Acquires Promptfoo: Native Agent Security

March 10, 2026
Artificial Intelligence
AI Reels for Local Shops: 12 Weeks of Content

AI Reels for Local Shops: 12 Weeks of Content

March 10, 2026
Artificial Intelligence
Choosing Between OpenAI, Google, Anthropic & Mistral

Choosing Between OpenAI, Google, Anthropic & Mistral

March 5, 2026
Artificial Intelligence
Security & GDPR: Using AI While Staying Compliant

Security & GDPR: Using AI While Staying Compliant

March 3, 2026
Recruitment
AI & Local Recruitment: Attract Talent on a Budget

AI & Local Recruitment: Attract Talent on a Budget

February 26, 2026
Local SEO
How New AI Video Tools Change Local Ads

How New AI Video Tools Change Local Ads

February 24, 2026
Discovery
AI-Assisted Local B2B Prospecting: The Method for Landing Meetings

AI-Assisted Local B2B Prospecting: The Method for Landing Meetings

February 19, 2026
Discovery
Google Business + AI: Save Time and Get Unbeatable Local Visibility

Google Business + AI: Save Time and Get Unbeatable Local Visibility

February 17, 2026
Discovery
AI & Local Marketing: How to Keep Posting Without Burning Out in 2026

AI & Local Marketing: How to Keep Posting Without Burning Out in 2026

February 12, 2026
Artificial Intelligence
AI Landing Page Structure (Basque Country)

AI Landing Page Structure (Basque Country)

February 12, 2026
Local SEO
AI in the Basque Country: Human-Centric Customer Service

AI in the Basque Country: Human-Centric Customer Service

February 12, 2026
Discovery
Automating your sales workflows: the profitable survival guide for small businesses

Automating your sales workflows: the profitable survival guide for small businesses

February 10, 2026
AI Video
OpenClaw, Moltbook, Clawdbot: The Era of AI Agents

OpenClaw, Moltbook, Clawdbot: The Era of AI Agents

February 9, 2026
AI Video
OpenClaw: Internet Just Changed Forever

OpenClaw: Internet Just Changed Forever

February 4, 2026
Discovery
LLM 2026: what's changing for small and medium businesses (and how to adapt)

LLM 2026: what's changing for small and medium businesses (and how to adapt)

February 3, 2026
Discovery
Ethical AI: 5 Misconceptions Still Holding SMEs Back

Ethical AI: 5 Misconceptions Still Holding SMEs Back

November 18, 2025
Discovery
China vs USA LLM Comparison 2025: Seedream, Wan, Hailuo vs Veo 3 and SORA 2

China vs USA LLM Comparison 2025: Seedream, Wan, Hailuo vs Veo 3 and SORA 2

October 31, 2025
Discovery
The Hidden Truth About AI Adoption in Product Management

The Hidden Truth About AI Adoption in Product Management

October 21, 2025
AI Updates
AI Is Transforming Law: Lightning-Fast Adoption for Precious Time Savings

AI Is Transforming Law: Lightning-Fast Adoption for Precious Time Savings

September 15, 2025
Discovery
Higgsfield AI Is Revolutionizing Video Creation

Higgsfield AI Is Revolutionizing Video Creation

August 26, 2025
Discovery
AI video: an asset for small and mid-sized businesses in Nouvelle-Aquitaine

AI video: an asset for small and mid-sized businesses in Nouvelle-Aquitaine

August 26, 2025
Artificial Intelligence
Stop Being Afraid of AI Agents

Stop Being Afraid of AI Agents

August 26, 2025
Artificial Intelligence
Prompt Engineering 2025: Transforming Your Business Through AI Communication

Prompt Engineering 2025: Transforming Your Business Through AI Communication

July 30, 2025
Artificial Intelligence
The MCP Protocol

The MCP Protocol

July 30, 2025
Artificial Intelligence
Why Prompting is Still Essential in 2025

Why Prompting is Still Essential in 2025

July 29, 2025
Discovery
Optimize your marketing with AI in Nouvelle-Aquitaine

Optimize your marketing with AI in Nouvelle-Aquitaine

July 26, 2025
Artificial Intelligence
Leverage ChatGPT with a Proven Method

Leverage ChatGPT with a Proven Method

July 20, 2025
Automation
Why Automation Saves Basque SMBs 8h/Week

Why Automation Saves Basque SMBs 8h/Week

July 9, 2025
Let's launch your project

WHAT IS
YOUR
PROJECT?

We prefer real conversations over boring forms. Click on a service to tell us about your ideas, our process, or your AI production needs.